Digital audit
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Digital system audit

Digital
System
Audit.

You cannot scale a business on cracked foundations. We review your website, data and conversion leaks, then tell you exactly what to fix before you invest another euro.

Most digital businesses operate blind.

They have a website, campaigns, forms, tools, Analytics and maybe some automation. But they do not always know what is working, what is broken or where opportunities are leaking.

The problem is rarely one single piece. It is usually the connection between all of them.

Does this sound familiar?
  • — You have traffic, but sales or leads do not add up.
  • — You look at Google Analytics and do not understand what is working.
  • — Your website is slow, unclear or hard to update.
  • — You receive enquiries, but do not really know where they come from.
  • — You pay for tools without knowing whether they add value.
  • — You want to use AI, but do not know where it makes sense.
  • — Before investing more in marketing, you need to know what is failing.

Investing without reviewing the base is not scaling. It is adding more pressure to a system that may already be leaking.

system_scan.sh
root@bigplum:~$ ./init_audit --target=your_business
[OK] Connection established. Starting diagnosis...
Analyzing Core Web Vitals... [FAIL] Load times > 4s
Checking Tag Manager... [WARN] Conversion events not configured
Inspecting UX/UI... [FAIL] Leaks in mobile checkout
Evaluating technology stack... [WARN] Redundant costs detected
RESULT: Services ineficiente. Pérdida estimada de captación: 34%.
> Generating solution roadmap
What we analyze

We do not only review your website.
We review the system that should convert.

A useful audit does not stop at saying whether a page is pretty or fast. It must help you understand what is blocking acquisition, measurement and decision-making.

1. Web and experience

Web and UX

We analyze your public storefront: speed, clarity, structure, mobile version, forms, calls to action and friction that may be blocking enquiries or sales.

  • Core Web Vitals review
  • Conversion leak analysis
  • SEO architecture and mobile experience evaluation

2. Data and measurement

Conversion and data

We review whether you are measuring what matters. We check visible signals from Analytics, Tag Manager, events, conversions, forms and consent.

  • GA4 and GTM review
  • Lead or sales traceability
  • Cookies, consent and measurement points

3. Tools and automation

Operations

We analyze the tools and processes that support your digital system. We look for redundancies, bottlenecks and real automation opportunities.

  • Tool and cost map
  • Repetitive task detection
  • Automation and applied AI opportunities

4. Your roadmap

Your action plan

We do not leave you with a list of problems. We give you a prioritized document and explain it in a session: what to fix now to stop losses, what to build next to grow and what each step costs.

  • Priorities by impact
  • Quick wins
  • Detected risks
  • Recommended next steps
The process

Your first diagnosis, free and in minutes.

No calls, no registration and no access required. You enter your website, our system analyzes it automatically and you see what is wrong for free.

01

Enter your website

You enter your URL and little else. No calls and no endless forms.

02

We scan automatically

Our system analyzes your website, speed, measurement and conversion leaks automatically. In minutes, not weeks.

03

You receive your free diagnosis

You immediately see what is failing and where you are losing opportunities. It is yours, with no commitment.

04

We give you the plan to fix it

You move from "this is broken" to "this is what I do": what to change, in what order and where to start. A clear, actionable plan, not a generic PDF you have to decode.

After the scan we will show you the recommended next step based on what we detect.

Choose how to start

Start free. Go deeper when it makes sense.

Not every business needs a full audit from day one. That is why you can start with an automatic review and move forward only if it makes sense.

Diagnosis

Free
  • Automatic website scan
  • Traffic-light findings 🔴 🟡 🟢
  • Basic roadmap
  • Instantly. No access and no need to speak to anyone.
Most chosen

Express

147 € + VAT

For businesses that want a fast, clear and actionable human review without moving into a full audit yet.

  • Everything in the free diagnosis
  • Manual review by someone at Big Plum Digital
  • Video on your own website explaining what may be blocking enquiries or sales
  • 3-5 findings prioritized by impact
  • Clear roadmap: what you can do yourself and what needs technical help
  • Delivery in 48 business hours
  • No mandatory calls
I want my Express diagnosis

Ideal if you want to know what to fix first without commissioning a full audit.

Complete

Fixed price by scope

For businesses with several websites, active campaigns, complex tracking, connected tools or internal processes that need a deeper review.

  • Full digital system audit
  • Review of website, data, acquisition, tracking, tools, processes and AI
  • Access-based analysis when needed
  • Prioritized document
  • Presentation session
  • Phased recommendations
  • Scope and price agreed before starting
Request audit Complete

Recommended when reviewing the website from the outside is not enough.

Fit

This audit is for you if you need to create order before scaling

It is for you if:

  • You have a website, campaigns or forms, but do not know what works.
  • You have invested in marketing and the results are unclear.
  • Your website receives visits but does not generate enough enquiries.
  • You suspect Analytics, Tag Manager or conversions are not configured correctly.
  • You want to automate processes but do not know where to start.
  • You need a clear roadmap before commissioning more work.

It is not for you if:

  • You only want an aesthetic opinion about your website.
  • You want immediate results without reviewing the base.
  • You do not want to measure or share information when needed.
  • You are looking for the cheapest provider, not a serious review.
  • You only need social media posts.
Who reviews it

It is not reviewed by a generic system. It is reviewed by a team that builds real digital systems.

Big Plum Digital combines strategy, web, infrastructure, data, automation and AI applied to real processes. We do not treat the audit as an isolated report, but as the first step to understand what system your business needs and in what order to build it.

The same perspective we use to diagnose is the one we use later to build, measure and improve.

FAQ

Frequently asked questions

Is the free diagnosis a full audit?

No. It is an initial automatic scan to detect visible improvement signals. It helps identify whether there are clear issues and what level of review may make sense next.

Do I need to give you access to Analytics, WordPress or Tag Manager?

For the free diagnosis and Express, not always. We review what can be seen from outside and, in Express, add human review. For Complete, access to tools such as GA4, GTM, WordPress, CRM or campaign platforms may be needed.

What is the difference between Express and Complete?

Express is a fast, prioritized review of your website, with a video and 3-5 key findings. Complete is a deep audit of the full digital system: website, data, acquisition, tracking, tools, processes and AI.

Does the audit include implementing the changes?

Not by default. The audit tells you what to fix, in what order and what impact it has. If you later want Big Plum Digital to implement part of the plan, that is scoped separately.

Does it help if I do not have active campaigns?

Yes. Reviewing the base before investing in campaigns often avoids unnecessary spend. We can review website, structure, measurement, forms, basic SEO, speed and acquisition opportunities.

Does it help if my business does not yet have a solid website?

Yes. In that case the audit helps define what base you need to build first: website, landing, measurement, infrastructure, acquisition or automation.

Do you use AI for the diagnosis?

Yes, but with judgment. AI can help speed up analysis and detect patterns, but important recommendations are reviewed with human judgment, especially in Express and Complete.

What happens after I send my website?

First you receive the initial diagnosis. Then you can keep that information, request an Express review or ask for a Complete audit if you need a deeper review.

It is time to bring
order.

Tell us what you want to review and we will tell you the most sensible next step: initial diagnosis, Express review or full audit.

"The audit was a before and after. We had spent months investing in Ads without understanding why the website was not generating clients. Big Plum found the tracking and structure issues in days."

— Clinica Vital

If you do not have a website yet, write “No website yet”

We will use your data only to generate the diagnosis and contact you about this request. We do not share your information with third parties for commercial purposes.