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The Big Plum Digital blogPlum Notes.

What we learn building websites, doing SEO, advertising, data, automation and infrastructure. Practical notes, no hype and with examples, so you can decide more clearly.

A tall concrete door ajar at dawn; a strip of warm light crosses the polished floor next to a plum sphere 01 The latest note Websites4 min read Five questions your website has to answer in five seconds People who land on your website don't read it: they scan it. In a few seconds they decide whether to stay or go back to Google. These are the five questions they need to see answered before they leave, and a simple test to check whether your website manages it. Read the note
  1. 02SEO4 min readHow long SEO really takes (and why you should be wary of anyone who promises you the top spot)SEO normally starts to show between the third and the sixth month. What it depends on, what you notice first and what later, and how to tell if you're on the right track.
  2. 03Advertising3 min readGoogle Ads or Meta Ads: which suits you depending on what you sellOn Google people search for you; on Instagram and Facebook they find you without searching. How to choose depending on what you sell and when it makes sense to use both.
  3. 04Data3 min readThe minimum you need to measure to know what brings you customersVisits and followers tell you almost nothing. What is worth measuring on a business website, how to do it with permission and which questions a report should answer.
  4. 05Automation3 min readAutomating with AI without losing the human touch: where to startWhat is worth automating first in a small business, where AI really helps, where we wouldn't leave it on its own, and a first project in four steps.
  5. 06Infrastructure3 min readWhat nobody checks until it fails: domain, backups, certificates and updatesDomain, backups, certificate, updates, alerts, email and access: the invisible pieces of your website and a checklist to check them today.
  6. 07Tools3 min readWhatsApp for business: the app, the official platform and what Meta requiresThe WhatsApp Business app and WhatsApp Business Platform share a name and little else. When you need each one, the 24-hour window, templates and permission.

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