Home
Projects Products About us Contact Request diagnosis Plum Notes
ESENDA
Ascending marble columns beside a plum sphere

Acquisition and data

Acquisition you
can measure.

We connect acquisition, conversion and data
so you know what creates real opportunities.

Having leads does not mean
knowing what is working.

Disconnected paths between opportunities

Opportunities arrive,
but you do not know where from.

Forms, calls and contacts end up disconnected.

I want to understand
Separate platforms and charts

Platforms
tell different stories.

Google, Meta, Analytics and CRM do not always agree.

I want clarity
Many spheres and one distinct signal

You measure volume,
not quality.

Twenty leads mean little if none become a customer.

I want to change it

From the first click to a real decision.

01

We acquire

SEO, Google Ads, Meta Ads and the right channels.

02

We convert

Websites, landings, forms, calls and touchpoints.

03

We connect

Web, Analytics, advertising, CRM and other sources.

04

We measure and improve

Events, calls, conversions and quality for better decisions.

One system, not eight disconnected tools.

Frequently asked
questions

Common questions about
acquisition, measurement and data.

Do I need to change the tools I already use?

Not necessarily. We first review what can stay and be connected before proposing replacements.

Can you connect my campaigns to my CRM?

Yes. We design the flow so campaigns, forms and opportunities share one view.

Can you measure calls and forms?

Yes. We configure events and conversions to understand the source, context and quality of each contact.

Do you also work with SEO and organic acquisition?

Yes, when it is part of the acquisition system and can be measured with the same criteria.

What if my current data does not match?

We audit definitions, tags and sources to find the discrepancy and establish a reliable baseline.

Do I need server-side tracking?

Only when it adds real value. We recommend it according to your ecosystem, volume and measurement constraints.

Let's talk.

Tell us about your project and
we will reply soon.