01
You write the template.
A name, a category, a language and the text. The parts that change with each send go in as variables.
How it works
02
Meta reviews it.
Every new template goes through Meta's review. In the meantime it stays pending; if Meta rejects it, you see the reason.
03
It only goes out if it's approved.
The panel only lets you send approved templates. The others don't even appear as an option.
04
It arrives through the official channel.
With its variables filled in and to a number with its country code. WhatsApp returns the message ID.
05
And it keeps nothing else.
Neither the number nor the text is stored in Big Plum Connect. Only a technical summary of WhatsApp's notifications remains.
What it does today Six things, done well.
The current version (0.1) does few things and does them the way Meta requires: reviewed templates, approved sends and signed notifications.
Official connection
It connects to a WhatsApp Business account through WhatsApp Business Platform, Meta's official API, and shows the status of the connection, the notifications and the account.
Your templates, in view
It lists the account's templates with their status (approved, pending or rejected), language and category, and the reason when Meta rejects one.
Create templates
Name, category (utility or marketing), language (Spanish, English or Danish) and the text, with variables. It's sent to Meta for review.
Send approved templates
Only templates that Meta has approved can be sent, to a recipient with their international dialling code and with the text variables filled in.
Verified webhook
It receives WhatsApp's notifications and checks their signature (X-Hub-Signature-256) before accepting them. Of each notification it keeps only a technical summary.
Private access
A panel with restricted access, protection against forged requests and a limit on attempts. The Meta credentials are only on the server.
So there's no doubt What it doesn't do.
We'd rather say it clearly before anyone assumes otherwise.
It isn't a conversation inbox.
It doesn't store or show the messages you receive. Nor is it meant as a conversation archive.
It doesn't reply on its own.
It has no automatic replies or chatbots.
It doesn't do mass sends.
Each send is one approved template to one recipient.
It doesn't send just any template.
Templates with images, videos or documents, buttons with variable links, catalogues or flows are blocked with a clear notice.
Data and privacy The minimum, and only what's needed.
Big Plum Connect is built on one principle: process only what is essential for each function. When a company connects its account, that company is the controller of its customers' data and we process it only on its instructions.
How to ask for your data to be deletedPrivacy policyTerms of use
It doesn't store the content
Messages are sent to WhatsApp Business Platform and Big Plum Connect doesn't keep their text.
It doesn't store the numbers
The recipient's number is only used to send the message at that moment.
A technical summary, 90 days
For each webhook notification, the type and number of events, the business number ID and the date are kept. It's deleted after 90 days.
In Europe
Big Plum Connect is hosted on STRATO AG servers in Germany.
Frequently asked questions Big Plum Connect, clearly.
What people usually ask us about the tool and about WhatsApp Business Platform.
Is Big Plum Connect a WhatsApp or Meta app?
No. It's a Big Plum Digital tool that uses WhatsApp Business Platform, Meta's official platform for businesses. Meta and WhatsApp have their own terms and privacy policies.
Why does it only send approved templates?
Because that's what WhatsApp requires for a business to write first: the message has to start from a template Meta has reviewed and approved. The panel doesn't even let you choose the ones that aren't.
Does it store my messages or my customers' numbers?
No. The current version doesn't store the content of messages or the recipients' numbers. It only keeps, for 90 days at most, a technical summary of the notifications WhatsApp sends.
Can I send marketing messages?
Only with marketing templates approved by Meta and to people who have given you their permission, respecting their opt-out when they ask for it. This is explained in our terms and the WhatsApp Business policy.
Which languages can templates be created in?
Spanish (Spain), English (United States) and Danish.
How do I ask for my data to be deleted?
Write to us at hola@bigplumdigital.com saying it's about Big Plum Connect. It's explained step by step in the privacy policy.
Want to use WhatsApp Business in your business?
Tell us what you want to send and to whom, and we'll tell you how to do it through the official channel and with your customers' permission.